| | Sumário
J. theor. appl. electron. commer. res. vol.15 no.3 Talca set. 2020  Editorial | | | | | | · Editorial: Becoming Part of our Team
Cerpa, Narciso
| | | | | Research | | | | | | · The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users’ Acceptance of Product Placement in Mobile Social Networks
Wai Lai, Ivan Ka; Liu, Yide
| | | | | | · From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store
Vásquez, Fabiola; Vera-Martínez, Jorge
| | | | | | · Unravelling Consumer Responses to Omni-Channel Approach
Lee, Won-jun
| | | | | | · Analysis of Network Effect in the Competition of Self-Publishing Market
Chen, Li; Tang, Wen
| | | | | | · A Conjoint Approach to Understanding Online Buyers’ Decisions towards Online Marketplaces
Lu, Baozhou; Zhang, Song
| | | | | | · Pricing Strategies in Presence of Online Consumer Ratings - from the Product Customization Perspective
Li,, Tian; Wang,, Xueying; Wu, Yifan
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