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RIVAR (Santiago)

versión On-line ISSN 0719-4994


STAROBINSKY, Gabriela; GONZALO, Manuel; FILIPETTO, Sonia  y  D’ALESSANDRO, Marilyn. Market Dynamics and Technological Efforts in a Peripheral Innovation System: La Riojana Winegrowing Cooperative. RIVAR (Santiago) [online]. 2020, vol.7, n.20, pp.67-87. ISSN 0719-4994.

The present paper studies the case of La Riojana Cooperativa Vitivinifrutícola of La Rioja Limitada, the most important wine producer in La Rioja, Argentina. Their technological and productive strategies and behaviours are analysed, considering the challenges from the domestic and foreign demand and the industry competitive environment. Case study methodology is conducted based on documental analysis and in-depth interview, to the light of a conceptual framework that integrates elements from penrosean and neo-schumpeterian lenses. This way, it is shown how La Riojana has adapted to the wine industry changes, incrementing its exports, searching new varieties, products and certifications since the 1990s. A number of resources and skills are combined in order to develop capabilities to take advantage of productive opportunities. Some limitations are detected relative to the Local Innovation System (Sistema Local de Innovación) in which the firm operates. The research represents a contribution to the comprehension of industrial and entrepreneurial processes for the case of a firm located in La Rioja province, establishing backgrounds to go in deep about firm’s growth processes specificities and its relation with innovation system less relative developed provinces from Argentina.

Palabras clave : firm capabilities; technological efforts; market dynamics; Regional Systems of Innovation.

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