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versión impresa ISSN 0719-3661versión On-line ISSN 0719-367X


GARCIA-ROCA, Anastasio. New Mediators of Youth Literature: Analysis of the most important Spanish-Speaking BookTubers. Cuad.inf. [online]. 2021, n.48, pp.94-114. ISSN 0719-3661.

This article aims to study BookTubers as mediators of reading among young people and adolescents. These users present themselves as creators of audio-visual content linked to Youth Literature and suggest a reading canon linked to the literary interests of their audience. To do so, we designed a mixed research in which, on the one hand, we analyzed the sociodemographic characteristics and influence on the YouTube platform (N=165) and, on the other, the readings and textual preferences published in the Goodreads platform (N=122) of the most influential Spanish-speaking BookTubers. The data shows that these influencers are mainly young women, with a developed reading habit, and their influence is based on a long reading experience and a long presence on the Internet. The proposed readings revolve around Youth Literature, but with a great variety of topics. In addition, influencers have been adapting and diversifying between mainstream platforms: the current BookTubers are the natural evolution of literary blogs. The study concludes with the important implications that this phenomenon has for education in formal contexts and in the configuration of a school canon.

Palabras clave : BookTubers; social networks; reading habits; reading; youth literature.

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