Resumen

AGUILERA RUIZ, Óscar  y  SAA ESPINOZA, Marcela. Visual dispositif and normalizing the youth in Margarita magazine (1934-1939). Cuad.inf. [online]. 2016, n.38, pp.201-216. ISSN 0719-3661.  http://dx.doi.org/10.7764/cdi.38.775.

This paper shows the ways of production of hegemonic images onfemaleyouth in Chile, taking as a subject study the advertising pieces appeared in a Chilean magazine, Margarita. The corpus analyzed was of 17 advertising images, all of themfrom Margarita, a Zig-Zag Publishers magazine issued between 1934 and 1939. The image as a visual device allowed understanding both the relationships that enable its construction and the productivity that constitutes the visual object. These images, by promoting actions and specific body care products, join a flow of record, language and biopolitics practice.

Palabras clave : Visual device; youth; woman; body; Chile.

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