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Print version ISSN 0719-3661On-line version ISSN 0719-367X


CONDEZA, Ana Rayén et al. Elderly in Chile: describing their needs for preventive health communication. Cuad.inf. [online]. 2016, n.38, pp.85-104. ISSN 0719-3661.

This paper shows the results of an analysis of the health communication needs of 181 autonomous Chileans over 60 years, aimed to design the prototype of a system of preventive health communication for these audiences and their support networks. A questionnaire regarding personal information, sociability indicators, media and technology use habits, subjective well-being and health self-perception was applied, to define the communication objectives with preventive and educational health purposes, as well as the editorial view, and the production of content in different formats, under the active ageing perspective. The research team is interdisciplinary: communications, public health and sociology.

Keywords : Elderly people; communication and health; use of media and technology; positive ageing.

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