Resumen

ABILIO, Ludmila Costhek. Uberization: From entrepreneurship to subordinated self-management. Psicoperspectivas [online]. 2019, vol.18, n.3, pp.41-51. ISSN 0718-6924.  http://dx.doi.org/10.5027/psicoperspectivas-vol18-issue3-fulltext-1674.

The definition of work uberization refers to a new form of management, organization and control, understood as a trend that crosses the world of work globally. The main elements of uberization are analyzed, in particular: the transformation of the worker into a just-in-time worker; crowdsourcing; the transformation of work into amateur work and the new forms of automated control that make it possible to think about the definition of algorithmic management of work. It is made a criticism to the use of the notion of entrepreneur for the uberized worker, proposing its displacement to the definition of subordinate self-manager. The article presents the results of empirical research with motor freighters between 2014 and 2019, analysing the uberization from the workers' own experience. From the use of secondary data is presented a comparative analysis with the work of bike boys. It is concluded that it is necessary to extend the analyses in time and space so that more generic conclusions can be drawn on the uberization and the different forms it takes; it is also necessary to produce data on platform workers in Latin America.

Palabras clave : crowdwork; bike boys; entrepreneurship; motorcycle couriers; platform work; uberization.

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