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Formación universitaria

On-line version ISSN 0718-5006

Abstract

DURAN-SEGUEL, Ivette M.; GALLEGOS, Maximiliano E.; DAUVIN, Gonzalo A.  and  ROJAS, Javiera A.. Assessment of the factors that determine job appeal in companies from the perspective of future employees. Form. Univ. [online]. 2020, vol.13, n.5, pp.15-26. ISSN 0718-5006.  http://dx.doi.org/10.4067/S0718-50062020000500015.

This research study analyses the most valued job attraction and retention factors of senior students and recent graduates from three business schools in the Maule region (Chile). This research has a non-experimental quantitative approach and a descriptive design. The employer attractiveness scale was used to quantify the different factors. The results indicate that future collaborators value the knowledge of the employer brand. There are also differences in the assessment of factors by gender. Women give more importance to growth, development, and recognition while men value a more innovative, dynamic, and competitive work environment. In addition, senior students appreciate a more innovative, creative, and socially responsible work environment. In conclusion, talent attraction and retention processes are updated by considering within their strategies the needs of new generations and the differences of employer attraction by gender.

Keywords : employer branding; youth employment; human resources; universities and employer attractiveness.

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