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Formación universitaria

On-line version ISSN 0718-5006


TAPIA-JARA, Jonathan; SANCHEZ-ORTIZ, Aurora  and  VIDAL-SILVA, Cristian. Learning styles and intent of using YouTube academic videos in the Chilean university context. Form. Univ. [online]. 2020, vol.13, n.1, pp.3-12. ISSN 0718-5006.

This work analyzes the relationship between learning styles, motivation, satisfaction and intention to use YouTube videos, a widely used medium for the dissemination and acquisition of information in all areas, in particular by university students. The study sample consisted of 235 students, 54% women and 46% men, with a predominant age range between 18 and 22 years (50%) (62% of women and 50% of men in that range, respectively) by means of a descriptive and correlation analysis. The data analysis shows that more than 79% of the students have a propensity to use YouTube videos to support the learning process. Students with convergent and assimilator learning styles present a greater predisposition to the use of those videos, students who also show a greater motivation for using YouTube academic videos. These findings are relevant for analyzing the convenience of the systematic use of videos in a university context.

Keywords : learning styles; YouTube; satisfaction; intention to use; videos..

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