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Urbano (Concepción)

Print version ISSN 0717-3997On-line version ISSN 0718-3607

Abstract

SERRANO-ESTRADA, Leticia; BERNABEU-BAUTISTA, Álvaro  and  MARTI-CIRIQUIAN, Pablo. URBAN AND ECONOMIC ACTIVITIES IN METROPOLITAN STRUCTURING AXES. THE CONTRIBUTION OF GOOGLE PLACES GEOLOCATED DATA. Urbano (Concepc.) [online]. 2020, vol.23, n.42, pp.80-97. ISSN 0717-3997.  http://dx.doi.org/10.22320/07183607.2020.23.42.07.

Metropolitan road axes are spaces of urban centrality and opportunity to promote a greater connectivity between different parts of the urban continuum. In this sense, the functional characterization of six representative axes in Madrid, Barcelona, Paris, London, New York and Mexico City allows obtaining a current analysis of the density and diversity of economic and urban activities to identify key aspects over which to influence to improve their functional and social structure. For this, a method is proposed that adopts the geolocation data from Google Places social network as a main source of information. From the research, important similarities in the functional character of the axes are deduced, among other the predominance of activities related to services and shopping or the greater diversity of economic and urban activities in more central spaces. But differences are also identified, such as the specialization of certain activities characteristic in each metropolitan axis or the differential relationship between population density and the number of activities both in terms of density and linear quantification. All in all, the method proposed opens new possibilities for the strategic planning of economic and urban activities in metropolitan areas.

Keywords : Metropolis; urban axes; urban activities; social networks; Google Places.

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