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Ingeniare. Revista chilena de ingeniería

versión On-line ISSN 0718-3305

Resumen

RAMIREZ-CORREA, Patricio; ARENAS-GAITAN, Jorge  y  RONDAN-CATALUNA, Javier. Use of social networking services by the generation Y. Ingeniare. Rev. chil. ing. [online]. 2012, vol.20, n.3, pp.425-432. ISSN 0718-3305.  http://dx.doi.org/10.4067/S0718-33052012000300016.

The purpose of this paper is to study the adoption of Social Networking Services (SNS) by members of generation Y. The paper shows an empirical validation of a theoretical model that explains the use of SNS as a result of individual antecedents that affect the perception of its usefulness. The result of the fieldwork with a sample of 771 SNS users was analyzed in a structural equation model based on PLS (Partial Least Squares). The analysis of this data supports the theoretical model that explains the use of SNS in terms of perceived ease of use and perceived usefulness. Additionally, the model explains that the perception of usefulness is due to the perception of the degree of social identity, altruism, and telepresence.

Palabras clave : Social networking services; technology acceptance; generation Y; social identity; altruism; telepresence.

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