Abstract

MALAQUIAS, Fernanda Francielle de Oliveira  and  FERNANDES MALAQUIAS, Rodrigo. The Use of Digital Financial Services and Business Performance Satisfaction in the Context of Female Entrepreneurship. Journal of Technology Management & Innovation [online]. 2022, vol.17, n.3, pp.3-11. ISSN 0718-2724.  http://dx.doi.org/10.4067/S0718-27242022000300003.

The use of electronic resources to conduct payments is increasing. This scenario indicates the relevance of new studies to understand the determinants and the potential effects of Digital Financial Services (DFS) adoption. In this paper, we test the effect of DFS adoption on the satisfaction with business performance, considering a sample comprised of responses from entrepreneurs that are also mothers (mompreneurs). The database includes 177 questionnaires that presented complete responses for the items analyzed in this paper; these questionnaires were collected during the period from April, 2020 to June, 2020 (which involves the COVID-19 related crisis). Using confirmatory factor analysis and structural equation model, the main results suggest that attitude towards Information and Communication Technologies has a positive effect on DFS adoption. Moreover, the use of DFS presented a positive effect on the satisfaction with business performance, which means that the use of technologies to make electronic payments, to manage business bank account, and to provide electronic payment alternative for customers can improve the business performance satisfaction of women entrepreneurs.

Keywords : E-payment; Performance; Mompreneurs; Emerging Economies.

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