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Revista interamericana de ambiente y turismo

versión impresa ISSN 0717-6651versión On-line ISSN 0718-235X

Resumen

TELLEZ BEDOYA, Carlos Arturo. Corporate Social Responsibility in Tourism in Micro, Small and Medium-sized Companies in Colombia. The case of the Hotel La Mansión. Rev. interam. ambient. tur. [online]. 2017, vol.13, n.1, pp.117-128. ISSN 0717-6651.  http://dx.doi.org/10.4067/S0718-235X2017000100117.

Business growth at the national and international level after the industrial revolution and the gradual process of globalization and internationalization have been dynamic and exponential until today. Corporate social responsibility (CSR) in the hotel industry has its origins in practices that initially had a sense of ethics, which has recently become instrumental due to the pressure that the entry of a significant number of international chains has meant. The management model that dominates in the hotels of Colombian micro, small and medium-sized companies (MSMEs) has internalized the quality-based concepts, mainly due to the existence of industry-specialized technical standards and the good acceptance that total quality represented. This article presents the views of the social actors regarding CSR in the hotel industry in Colombia, taking the leading regulations and the humanist radical perspective as a reference and using the experience of the Hotel la Mansión. A qualitative methodology was applied, seeking to emphasize the diversity of conceptualizations and practices that emanate from the perspectives of the internal social actors. The results suggest that the Hotel La Mansión has developed a solid position with broad recognition in the market with tenets that combine the application of a humanist-based management and which in the matter of CSR has translated into actions framed by a sense of ethics.

Palabras clave : Corporate Social Responsibility; management model; MSMEs; ethical sense.

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