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Revista interamericana de ambiente y turismo

versión impresa ISSN 0717-6651versión On-line ISSN 0718-235X

Resumen

GARCIA REINOSO, Nelson  y  DOUMET CHILAN, Neme Yamil. The community tourism product as a strategy to diversify the local economies of Bolívar Canton, Manabí Province, Ecuador. Rev. interam. ambient. tur. [online]. 2017, vol.13, n.1, pp.105-116. ISSN 0717-6651.  http://dx.doi.org/10.4067/S0718-235X2017000100105.

The objective of this work is to design a community tourism product (CTP) for the diversification of the local economies of Bolívar Canton, Manabí Province, Ecuador, the goal of which is to contribute to the development of the communities of Cabello, Sarampión, Chapulí, Primera Piedra, Julián and la Esperanza. The proposed methodology is based on a literature review and is adapted to the Ecuadorian Tourist Inventory Sheets (2008) and the Land Use Plan for the Bolívar Canton (2011). The basis of this work was the situational tourist diagnosis and the data collection was based on social, economic, political and institutional dimensions. Tourism management was assessed by applying a SWOT analysis to identify strategies that could maximize the natural and cultural resources that characterize the study area. A market study was performed to learn about the current and potential supply and demand. The structuring of the CTP was sustained on two tourist routes that integrate six communities in the Bolivar Canton and its design defines the marketing and promotion strategies. An important conclusion is that the implementation of the CTP can harness the tourism potential of the Bolivar Canton and therefore contribute to the development of local tourism in its communities.

Palabras clave : Community tourism product; tourism management; local development.

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