Resumen

CHARAUDEAU, Patrick. A communicational problem arising from discursive genres. Rev. signos [online]. 2010, vol.43, suppl.1, pp.77-90. ISSN 0718-0934.  http://dx.doi.org/10.4067/S0718-09342010000300006.

In simplified terms, the non-literary issues was, or is, addressed in different ways: through the description of the formal features of texts, attempting to define the types of organization of the discourse, such as the 'narrative', the 'argumentative', the 'exposition of motives', the 'descriptive', etc., thus determining the 'communicative situations' that emerge from the way in which a society institutionally articulates the social practice of its major activities, such as 'political', 'religious', 'legal', 'scientific', educational', etc. This paper presents a perspective based on the hypothesis that language acts, as any other social practices, tend to regulate verbal changes and to establish discursive regularities, as shown by descriptions of linguistic rituals provided ethnomethodology. Ways to articulate the social practice field with that of the discursive activity are yet to be found. Difficulties lie in both the broadness and inclusiveness of these practices, so they can mark discursive regularities. It is suggested, then, that structuring the social practice domain around the communication domain should be established.

Palabras clave : Discourse; discursive genres; communicative contract; propaganda genre; advertising genre; political genre.

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