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Revista chilena de nutrición

versión On-line ISSN 0717-7518

Resumen

DOMPER, Alejandra; ZACARIAS H., Isabel; OLIVARES C., Sonia  y  HERTRAMPF D, Eva. EVALUATION OF A NUTRITION INFORMATION PROGRAM. Rev. chil. nutr. [online]. 2003, vol.30, n.1, pp.43-51. ISSN 0717-7518.  http://dx.doi.org/10.4067/S0717-75182003000100006.

The objective of this study was to evaluate the effectiveness of a health promotion action that consisted in delivering nutritional information to consumers of 10 supermarkets in Santiago. The delivery process of the educational material was evaluated through a survey to 898 consumers that received them, a structured questionnaire to describe the place of delivery and the people involved. To evaluate the degree of nutritional information retained by consumers and the possible changes of attitudes in the consumers nutritional behaviour, an additional follow-up telephone survey was done in 495 persons. Part of the educational materials delivered were validated in focus groups («Nutritional guidelines for a healthier life» and «Nutritional guidelines for pre-schoolers, school children and adolescents»). There was a favourable acceptance of the survey from consumers (n=898); some reasons to obtain the educational materials were: to improve family nutrition (42%) and self-care (20%), among others. Only 30% answered that they knew the nutritional guidelines and 60% knew the food pyramid. In a telephone follow-up, 407 people were contacted, of whom 80% answered that they had read the materials and 97% had intention to apply this contents. The guideline that most people wanted to apply was the one to improve the consumption of fruits and vegetables. This predisposition to change is a first step to improve nutritional habits. In general there was a good understanding of the validated brochures. Conclusions: The supermarket is apt as a place to deliver nutritional information and the consumers studied were interested to be informed about nutrition. We suggest to continue with this type of educational intervention in the supermarke

Palabras clave : Consumer informatiom; healthy eating; food guidelines.

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