Resumen

VALENZUELA, Carolina. 100 covers, 100 possibilities. ARQ (Santiago) [online]. 2018, n.100, pp.5-11. ISSN 0717-6996.  http://dx.doi.org/10.4067/S0717-69962018000300005.

A magazine is a means of communication. Therefore, beyond what or who will be published, its first duty is to define ‘how.’ In that logic, the cover is a key feature: since it is the first thing that a reader sees, it must be able to capture attention and convey its own identity.

Palabras clave : magazine; logo; reader; format; graphic.

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