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EURE (Santiago)

versión impresa ISSN 0250-7161

Resumen

BENKO, Georges. Estrategias de comunicación  y marketing urbano. EURE (Santiago) [online]. 2000, vol.26, n.79, pp.67-76. ISSN 0250-7161.  http://dx.doi.org/10.4067/S0250-71612000007900004.

Territorial marketing is an ancient phenomenon, but since the 1980’s, it has intensified. Rivalry and competition between cities and regions are clearly put at the fore. This renewal of communication strategies has economic and social foundations: globalization and widening of competition; the local as a social and economic phenomenon; the fast evolution of communication; and, finally, the evolution of marketing itself. This article analyses this new field of study, linked to the representation of space, and its methods

Palabras clave : Marketing of Territories; Cities; Communication.

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