Vino bodegas viñas / Wine vineyards cellars

The de-socialization of wine

Carlos Cousiño

Sociólogo, Pontificia Universidad Católica de Chile, 1979; Ph.D. Universidad Erlangen, 1983.
Actualmente es profesor del Instituto de Sociología de la P.U.C.

At the beginning of the 21st century, new productive processes seem to be consolidating, if fragmentarily, on the Chilean landscape: tourist services, fruit growing, networks and communications. The wine industry is another of these incipient developments, bringing its own consequences -wine routes, changes in productive systems and infrastructure, entry to new markets, and the eruption of wine, bottled by the market studies that rule on who will like it, what they identify with, in the latest restaurants and tasting sessions. How do these new facts relate to the reality of our cities, and the architecture that is our task? How much will remain as heritage in the countryside? Is this part of a change in our urban habits? We look at the topic with equal enthusiasm and skepticism, beginning this exploration in our vineyards, surrounded, so photogenically, by toll roads, villages and wine cellars.

Key words: Wine cellars, architecture and vineyards, rural architecture, industrial architecture.