Design in chile

The grandeur and pettiness of the craft

José Neira Délano
Master’s in Art/Graphic Design (MFA), Yale University, US. Works freelance, and teaches workshops on graphic design in the Universities of Finis Terrae and Andres Bello.

REFERENCIAS

¹ Kalman, Tibor and Karrie Jacobs. Design Insurgency. Includes the texts presented in the Conference of the American Institute of Graphic Arts, AIGA, San Antonio, Texas, 1989.         [ Links ] Kalman’s last publication before his death in 1999 was the magazine Colors for Benetton. Karrie Jacobs is a design critic and theoretician.

² By craft I refer to the relevant knowledge and subject matter, the practical, technical, theoretical and historical knowledge that validates our work.

³ I have no wish to offend anyone, and I know we all feel great passion for our work. But craft is what makes us resonate most intensely with the subject that moves us, so without craft there is a lack of passion.

⁴ Francisco Galvez, who designed the "Elemental Typography" (see article of the same name on page xx of this edition) in its serif and san serif forms, is largely self-taught. The specific knowledge needed to design a typographical family, particularly for long texts, is not normally taught in our universities until post-graduate level.