versión On-line ISSN 0717-6996
ARQ (Santiago) n.49 Santiago dic. 2001
Design in chile
The grandeur and pettiness of the craft
José Neira Délano
Masters in Art/Graphic Design (MFA), Yale University, US. Works freelance, and teaches workshops on graphic design in the Universities of Finis Terrae and Andres Bello.
1 Kalman, Tibor and Karrie Jacobs. Design Insurgency. Includes the texts presented in the Conference of the American Institute of Graphic Arts, AIGA, San Antonio, Texas, 1989. [ Links ] Kalmans last publication before his death in 1999 was the magazine Colors for Benetton. Karrie Jacobs is a design critic and theoretician.
2 By craft I refer to the relevant knowledge and subject matter, the practical, technical, theoretical and historical knowledge that validates our work.
3 I have no wish to offend anyone, and I know we all feel great passion for our work. But craft is what makes us resonate most intensely with the subject that moves us, so without craft there is a lack of passion.
4 Francisco Galvez, who designed the "Elemental Typography" (see article of the same name on page xx of this edition) in its serif and san serif forms, is largely self-taught. The specific knowledge needed to design a typographical family, particularly for long texts, is not normally taught in our universities until post-graduate level.