versión On-line ISSN 0717-6996
ARQ (Santiago) n.49 Santiago dic. 2001
Design in Chile
Design as discipline
José Manuel Allard
Bachelor in Fine Arts, Graphic Design, The Corcoran School of Art, Washington, DC, EE.UU, 1996. Master in Fine Arts, Graphic Design, California Institute of the Arts (CalArts), California, US, 1998. Currently teaches in the Faculty of Design, Catholic University of Chile, and is researching on "Mauricio Amster in Chile, 1939-1980" (DIPUC 2000/09c).
Design in Chile, is developed from five points of view. Allard proposes a debate around the definitions and historical evolution of the term; Neira assumes the reality of the graphic design in Chile; Eyquem establishes a definition of design carried out from his own experience; Puga lightens us about the real possibilities of industry in the matter, and finally Eames allows us, through expressions of his approach to the design process, to return to the beginning: what is design?
1 Bayley, Stephen. Art and Industry. Boilerhouse Project, London, 1982; pg. 9. [ Links ]
2 In some academic circles in the UK and the USA design means industrial design. What we call graphic design or textile design, for example, can also be considered industrial since the design of a graphic or a textile is normally made by industrial processes.
3 Heskett, John. Industrial Design. Thames & Hudson, London, 1980; pg. 10. [ Links ]
4 F. Mercer. The Industrial Design Consultant. The Studio, London, 1947; pg. 12. [ Links ]
5 Papanek, Victor. Design for the Real World: Human Ecology and Social Change. Thames & Hudson, London, 1972; pg. 17. [ Links ]
6 Walker, John. Design History and the History of Design. Pluto Press, London, 1990; pg. 33. [ Links ]
7 Mercer, op. cit., pg. 12
8 On "the idea of design" we suggest taking a look at The Idea of Design, A Design Issues Reader, edited by Victor Margolin y Richard Buchanan, The MIT Press, Cambridge, M.A, 1995. [ Links ]
9 Some examples: the designs of Dieter Rams for Braun and the Swiss typography promoted by Emil Ruder and Armin Hofmann from the Kunstgewerbeschule of Basle.
10 The author takes responsibility for the translations and interpretations of the cited texts that originally were written in english.