SciELO - Scientific Electronic Library Online

 
 número52CONSTRUCCIÓN DEL SUJETO DE DERECHO AFRODESCENDIENTE EN MÉXICO. REFLEXIONES DESDE EL PACÍFICO SUR MEXICANO índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Em processo de indexaçãoCitado por Google
  • Não possue artigos similaresSimilares em SciELO
  • Em processo de indexaçãoSimilares em Google

Compartilhar


Diálogo andino

versão On-line ISSN 0719-2681

Resumo

PRADA TRIGO, José  e  PESANTEZ LOYOLA, Sandra. SATISFACTION AND MOTIVATION IN CULTURAL DESTINATIONS: TOWARDS THOSE TOURISTS ATTRACTED BY INTANGIBLE HERITAGE IN CUENCA (ECUADOR). Diálogo Andino [online]. 2017, n.52, pp.77-91. ISSN 0719-2681.  http://dx.doi.org/10.4067/S0719-26812017000100077.

The intangible heritage increasingly associated with tourism in a territory is today, an element that is attracting more and more visitors. However, there are still few studies that address issues such as the motivation of these tourists, especially in contexts like those of Latin America. The aim of this research is to analyze the relationship between the motivation and satisfaction obtained by tourists who have visited the places associated with the Panama hat (recognized as an Intangible Heritage by UNESCO in 2012) in the city of Cuenca (Ecuador). The work creates a segmentation of tourists based on three dimensions: the cultural, another related to leisure and the last in reference to social and labor issues. The results, where a factorial analysis, a cluster analysis and an analysis of variance (ANOVA) were applied, show that the cultural aspect of motivation is the most important, being, however, the motivation for leisure issues which gives one a better assessment of their knowledge of the Panama hat, Cuenca’s heritage or satisfaction with the trip.

Palavras-chave : Intangible cultural tourism; motivation; satisfaction; Panama hat; Cuenca.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )