Abstract

AGUILAR, Sergio et al. La Curva en S como Herramienta para la Medición de los Ciclos de Vida de Productos. Journal of Technology Management & Innovation [online]. 2012, vol.7, n.1, pp. 238-248. ISSN 0718-2724.  doi: 10.4067/S0718-27242012000100016.

The aim of this article was to carry out a study of the life cycles of three products of Colombian companies; based on a logistic model of population growth as a life cycles measurement tool. We found that the products life cycles have a similar behavior to the population growth, according to an S curve. The inflection points of the curves were obtained by a nonlinear regression. These points might be used as a tool for strategic decision making in products, in terms of identifying key instants for launching technological innovations, investments and execute marketing strategies.

Keywords : S-curve; Innovation; Life Cycles; marketing strategies; inflection points.