Journal of technology management & innovation
versión On-line ISSN 0718-2724
TROMBONI DE SOUZA NASCIMENTO, Paulo et al. Exogenous Factors in the Development of Flexible Fuel Cars as a Local Dominant Technology. Journal of Technology Management & Innovation [online]. 2009, vol.4, n.4, pp. 110-119. ISSN 0718-2724. doi: 10.4067/S0718-27242009000400009.
With flexible fuel technology, customers can choose gasoline, ethanol, or any mix thereof at the fuel station pump. This paper presents the endogenous and exogenous factors that influnced the development of a flexible fuel electronic injection system by Magneti Marelli Automotive Systems Brazil - the first to the market. This software-based architecture, launched commercially in 2003, is now the dominant flexfuel design in the Brazilian market. This article documents the emergence of a local dominant technology (design) in a specific car sub-system. It is shown how exogenous institutional factors played the major role in this process. The paper also shows that this local dominant technological design emerged through the sharing of capabilities and interaction among the key market players, in the absence of a strong appropriability regime. All the main market pioneers were multinational affiliates, inviting questions concerning this technology diffusion outside Brazil.
Palabras clave : automotive industry; biofuels; ethanol; local dominant design; power train technology.