version ISSN 0718-2201
OJEDA, Cecilia. Art in the Zone of Hysteresis: Quebrada. Las cordilleras en andas, by Guadalupe Santa Cruz. Alpha [online]. 2007, n.25, pp. 87-100. ISSN 0718-2201. doi: 10.4067/S0718-22012007000200006.
Quebrada. Las cordilleras en andas examines the issue of the artwork’s diminished status within a landscape dominated by the entertainment industry. From this knowledge and the vanguard design of the book itself -as an instrument of the real-arises a tension that is characteristic of contemporary art. This tension has been compared to the point of hysteresis of an element, in which like a magnetic material it, the work of art, preserves one of its properties in the absence of its stimulus. This essay examines how this tension is produced in the work by Guadalupe Santa Cruz.
Keywords : Massmedia; vanguardist poetics.