versión On-line ISSN 0718-2201
MARTINEZ FERNANDEZ, Pablo. Coupling and Hybridization in the Cultural Setting of Post-modernity. Alpha [online]. 2004, n.20, pp. 213-224. ISSN 0718-2201. http://dx.doi.org/10.4067/S0718-22012004000200014.
This paper discusses the possibility of multiple affinities related to the real-existing. A social analysis on coupling and hybridization is set forth. This allows to clearly see how this affinity is achieved through contemporary semiotic material. It is stated that coupling and hybridization are two possible manifestations out of post-modernism. To review this socio-cultural setting, an instance of pololeo will be presented as a feasible manifestation about coupling that is found in a discourse related to contemporary society. From coupling, hybridization comes up as a social conditioning, which is made up by structure and de-structure movements within capitalism, which dynamics operates in a functional and global fashion.
Palabras clave : coupling; hybridization; affinity; post-modernity.