Resumen

GIANNINI, PILAR et al. The Secret of My Success: Part II. Pathways to Valparaíso in 2009. Rev. cienc. polít. (Santiago) [online]. 2011, vol.31, n.2, pp. 285-310. ISSN 0718-090X.

In this research note we present the characteristics of twenty-six congressional electoral campaigns during the 2009 Chilean national elections and then use them to create a typology of campaign typesfor incumbents and challengers. The evidence was collected through participant observation and in-depth interviewing with key actors in each district. The statistical and Boolean analysis of these data yields the following results: different campaign profiles exist among incumbents and challengers; incumbents are the most successful candidates; higher amounts ofelectoral expenses increase the odds to win the district's seat; there is a generalized decrease in the use of party-symbols in campaigns.

Palabras clave : Chilean congressional elections 2009; electoral campaigns; incumbents; challengers; electoral expenses; Congress.