Resumo

ZACARIAS H, Isabel et al. «FIVE A DAY» PROGRAM TO PROMOTE FRUIT AND VEGETABLE CONSUMPTION IN CHILE. Rev. chil. nutr. [online]. 2006, vol.33, suppl.1, pp. 276-280. ISSN 0717-7518.  http://dx.doi.org/10.4067/S0717-75182006000300010.

In Chile, overweight has a high and increasing prevalence from the first years of life. The challenge to governments is to conduct a behavioural shift in society and individuals, leading to a decrease in obesity and chronic non-communicable diseases (NCDs) prevalence. The Ministry of Health has established promotion as one of key responses to population needs. Different courses of actions have been implemented such as «National Plan for Health Promotion», «Nutritional Intervention Strategy through the Vital Cycle for Preventing Malnutrition by Excess», and more recently the «Global Strategy for Obesity (EGO-CHILE) which involve the private and public sectors and serves as a platform to foster all initiatives leading to tackle this issue. Among these initiatives we can find the Food Dietary Guidelines, issued in 1997 and updated in 2005, whose main recommendations included the consumption of five vegetable and fruit portions per day. The importance for implementing a «5 a day» program in Chile is that it may become a major strategy for promoting vegetable and fruit consumption at national level and in this way being the official vehicle for disseminating these dietary guidelines. In this article we present the main actions implemented by «5 a day» program and activities accomplished up to now

Palavras-chave : 5 a day; promotion; vegetable; fruits; obesity.