Resumen

GALLANTI, Fabrizio. Seriously sexy. ARQ (Santiago) [online]. 2006, n.62, pp. 20-22. ISSN 0717-6996.  doi: 10.4067/S0717-69962006000100004.

When moved to more sophisticated markets, even the weekly grocery shopping engages identity, ideological choices and formal quality. Within the first world society, this is the statement M Preis supermarkets seem to make: there’s a link between communication, design, branding, space and capital gain.

Palabras clave : Architecture-Austria; commercial buildings; supermarket; retail; branding; Tirol; M preis.