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ARQ (Santiago)

versión On-line ISSN 0717-6996

Resumen

BLANCH, Alex  y  NOVIK, Laura. Buen diseño, buen negocio. ARQ (Santiago) [online]. 2006, n.62, pp. 15-17. ISSN 0717-6996.  http://dx.doi.org/10.4067/S0717-69962006000100003.

Blanch and Novik care about designers looking politically at reality, shifting their role from mere trend creators or new needs generators. This vision, engaged with culture in its widest definition, could prepare society to its own evolution and change.

Palabras clave : Design; consumer society; production ethics; sustainability; retail; market trends; branding.

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