Resumen

GUBBINS, Pedro. Televisión Nacional de Chile: Lectura de imágenes, una lectura política. ARQ (Santiago) [online]. 2003, n.53, pp. 32-37. ISSN 0717-6996.  doi: 10.4067/S0717-69962003005300010.

At a time when the control over images implies the power to shape social behavior, a building for the state’s TV station can become the institutional site for a fourth power, conveying an image as convincing as the ones it broadcasts. Or else it can be nothing but what it actually is: a container located on a specific site, structured according to the needs of a TV station.

Palabras clave : Architectural competitions; institutional buildings; television.