versión impresa ISSN 0071-1713
DIAZ ROJO, José Antonio. The irony in the case of The giant hamburgers, Spain, 2006. Estud. filol. [online]. 2011, n.48, pp. 49-60. ISSN 0071-1713. http://dx.doi.org/10.4067/S0071-17132011000200004.
The aim of this paper is to analyze the use of irony as a rhetorical device and its linguistic forms in journalistic discourse on the biopolitical controversies concerning health. The case study, a news item appearing in the Spanish newspaper El Mundo on 16th November 2006, deals with the controversy arising between the Ministry of Health and Consumer Affairs and the Burger King Company over "giant hamburgers". The reason behind using an ironic strategy in this journalistic controversy is to reject the opponent's position by partially accepting one of their irrefutable arguments, but understating its importance and seriousness by employing ridicule.
Palabras clave : rhetorics; argumentation; journalism; health; biopolitics.