versión impresa ISSN 0071-1713
SANTANDER MOLINA, Pedro. The access to the TV news as a political strategy: a discourse analysis. Estud. filol. [online]. 2004, n.39, pp. 49-64. ISSN 0071-1713. http://dx.doi.org/10.4067/S0071-17132004003900003.
This analysis shows how socially powerful agents have access to the discourse generated by communications media in order to employ political-communicational strategies. In cases like this, a general audience becomes a secondary receiver; instead, the intentional receivers, those to whom the voices having access to the news address, are comprised by a far more reduced and an ideologically more homogeneous group of receivers. The role of journalists is, in this sense, quite passive; they are utilized by political agents within a strategic framework but are unaware of this. All of the above is revealed by means of a linguistic-textual-oriented discourse analysis which is applied to Chilean TV news and which helps keep track of hidden voices addressed to those public texts, implanting topics, and exercising power over discourse.
Palabras clave : discourse analysis; political-communicational strategies; TV news; access; hidden voices.