Scielo RSS <![CDATA[Journal of technology management & innovation]]> vol. 10 num. 1 lang. es <![CDATA[SciELO Logo]]> <![CDATA[Guidelines for e-Startup Promotion Strategy]]> Startup businesses have always played an important role in the global economy, but recently their importance has grown significantly. For this reason, governments around the world have amended regulation and created incentives to encourage their development. However, statistics show that startups have an extremely high mortality rate, often due to a lack of strategic planning, wrong marketing investments or inefficient resource allocation. The purpose of this paper is to propose a decision-driven tool which will enable the creation of a successful promotional strategy. The proposed strategy is a three-stage process allowing startups to gradually eliminate non-optimal advertising formats. The first stage focuses on the analysis of the e-market where the startup operates. The second stage is dedicated to the economic environment that the new company will face relative to its available resources. Its aim is to reject overly expensive advertising formats by linking costs to availability of funds. The third and last stage is a cost effectiveness analysis, allowing the entrepreneur to identify the best advertising formats and using an impact-factor as a proxy of effectiveness. The proposed methodology has been applied to the case of an Italian early-stage startup for validation. <![CDATA[<strong>Benefits of University-Industry Cooperation for Innovations of Sustainable Biological Control</strong>]]> This study aims to identify the benefits of technological cooperation between the College of Agriculture Luiz de Queiroz - University of São Paulo (Esalq/USP) and the start-up Bug, a company that operates in the biological control of pests as a sustainable alternative to traditional methods. This research was based on a case study regarding a technological cooperation, which resulted in sustainable innovation involving a biological control of pests through the use of a parasite wasp that naturally parasitize the sugarcane borer's eggs, preventing the growth of caterpillars in field crops. The technological cooperation led the company to extend its cooperation to other educational and research institutions. <![CDATA[<strong>The Impact of the Incubator on the Internationalization of Firms</strong>]]> This paper aims to examine how technology incubators contribute to the internationalization of incubated Brazilian companies. To do so, was developed a framework that, in addition to supporting research, can be used to provide a basis for studies of internationalization in small technology-based companies and incubators and to assist their managers. By comparing the factors identified as influencing internationalization and the actions and services provided by the technology incubators, an integrated model with four constructs (entrepreneurs; organizational characteristics; network; foreign market) was built. The results demonstrate that incubation positively affects the internationalization of companies and indicate the actions and services that contribute towards the internationalization, as also reveals aspects that could be improved. <![CDATA[<strong>Commercial Opportunities and Market Demand for Nanotechnologies in Agribusiness Sector</strong>]]> Agribusiness is projected to be a $ 2.9 trillion USD industry in global investment by 2030 (World Bank 2013). Nanotechnology is poised to impact dramatically on all sectors of agribusiness industry in the next 10 years. Nanotechnology could be used to enhance the possibilities of developing conventional and stranded agribusiness resources. Nanotechnology can make the industry considerably greener and competitive, with its current growth rate of 25% (US$ 1.08billion) annually. The opportunity for application of nanotechnology in agriculture is prodigious. Nanotechnology, focusing on special properties of materials emerging from nanometric size has the potential to revolutionize the agricultural and food sectors, biomedicine, environmental engineering, safety and security, water resources, energy conversion, and numerous other areas. It is well recognized that adoption of new technology is crucial in accu-mulation of global wealth and market value which now stand at US$ 1.09 trillion in estimated value. Nanotechnology has emerged as a technological advancement that could develop and transform the entire agri-food sector, with the potential to increase agricultural productivity, food security and economic growth for industries by atleast 30% (Aver. US$0.9 trillion). This review set out to address the implications of nanotechnology for the agri-food industry by examining the potential benefits, risks and opportunities. <![CDATA[<strong>Determinants and Catalysts in Intrafirm Technology Transfer</strong>: <strong>Learning From Case Studies</strong>]]> The sharing of technological knowledge between firms or within the same firm is becoming essential to develop innovations. Although previous studies have investigated the determinants of technology transfer(TT), they have not pointed out the existence of catalysts, i.e. determinants that assume a more crucial role than others in making transfer effective, and which compensate for the weaknesses in other determinants. In this paper, from the analysis of transfer processes within three manufacturing multinationals, three catalysts have emerged: leadership by the top management, anticipated profitability from the adoption of the new technology, and the professionalism of centralized research and development staff. <![CDATA[<strong>An Empirical Study of Capability Development within Product Innovation Projects</strong>]]> The objective of this paper is to develop insights into firms' strategic capability development processes within product innovation projects. In particular, the research aims at investigating the interactions among product innovation, knowledge processes, and capability development within firms. Building on qualitative data from the auto-industry, our analysis reveals that across four product innovation projects, the case company developed architectural knowledge and capability. Findings reveal that, along with changes at each level of product architecture, "design knowledge" and "design capability" have been developed at the same level of product architecture, leading to capability development at that level. Furthermore, findings suggest that such capability transformation resulting from knowledge and capability creation over the course of case projects leads to modularization of product architecture. Overall, the research contributes to identifying and emphasizing the role of micro processes in capability development and renewal, which in turn enhances our understanding of strategic capability development processes. <![CDATA[<strong>Knowledge and Cooperation Determinants of Innovation Networks</strong>: <strong>A Mixed-Methods Approach to the Case of Portugal</strong>]]> Systemic perspectives of innovation integrate complex interrelations among enterprise, science and technology, and governance spheres. Innovation networks are crucial within innovation systems and refer to the linkages of a variety of actors with the purpose of innovation. In this article, the determinants of innovation networks are analyzed using a qualitative original database of online information about 623 organizations in Portugal. A binary econometric regression for all types of entities is estimated. The model underlines that actors using external technologies and promoting knowledge are more likely to innovate. In parallel, actors that are involved in managing and supporting entrepreneurship have a smaller probability to do it. Advanced firms and universities are the actors more willing to dynamically innovate. Specific models for firms and universities create a direct comparison between the determinants in both collectives. While promoting knowledge and specific orientation towards innovation is essential for firms it is not relevant for universities. Managing knowledge is the crucial catalyst for the innovation practices in universities. External technological linkages are essential for both types of actors in the creation of innovation networks. The article concludes with policy implications regarding the support of cooperation activities to instigate innovation. <![CDATA[<strong>Mutual Effects Between Innovation Commitment and Exports</strong>: <strong>Evidence from the Owner-Manager in Colombia</strong>]]> Latin America and the Caribbean is recognized as a region of entrepreneurs, as evidenced by the high amount of ventures per capita; however, just a few number of companies export and most of them show a weak growth and little innovation. Using information from the GEM database - Colombia 2010 and 2011, this study investigates the mutual effects between the owner-manager's commitment to innovation and the export behavior of companies. Logistic and Ordinal regression models are used to test the proposed hypotheses in this study. The main findings of this study suggest that the owner-manager's commitment to innovation is an important booster for exports, as well as for increasing sales abroad. Furthermore, the results suggest that the export propensity, in turn, increases the likelihood of involvement of owner-managers to innovate in Colombia. <![CDATA[<strong>Inbound Open Innovation in Financial Services</strong>]]> In the existing literature on innovation, financial services firms are attributed with a dependence on external knowledge inputs. Meanwhile, relative importance of sources of knowledge for innovation, modes of knowledge inflow, cooperation partners, advantages and disadvantages of cooperation for innovation remain underexplored. This study has unveiled that the most important internal sources of knowledge for innovation in financial services are frontline employees, new service development teams, bank executives, and backstage staff. Highly valuable modes of knowledge inflow for innovation are human resource development, purchase of equipment, and informal personal interactions. Financial services firms benefit from cooperation for innovation with external partners in the following aspects: increase in customer satisfaction, developed new skills of employees, new technologies, access to knowledge and expertise, decreased costs, and finding a new approach to solve a problem. Costs associated with external cooperation for innovation remain the most influential disadvantage of this mode of inbound open innovation. <![CDATA[<strong>Identificación de Factores Clave en la Cultura de Innovación</strong>: <strong>El Caso de la Mediana Minería en Chile</strong>]]> La cultura de innovación promueve acciones, normas, valores y actitudes estrechamente ligadas a la mejora continua y la creación de nuevos conocimientos en el marco de una cultura organizacional sustentable y, a la vez, innovadora que permita generar valor para la empresa y para el cliente. Este estudio prioriza las dimensiones que conforman la cultura de innovación de las empresas productoras de la minería de mediana escala. En base al juicio de expertos, se desarrolló un modelo utilizando la metodología multicriterio AHP para identificar las distintas dimensiones en las cuales se debe focalizar los recursos para una gestión sustentable. Los resultados demuestran que, el estilo de la dirección y las competencias y habilidades del capital humano, determinan en gran medida el potencial de innovación de las empresas así como su capacidad para establecer una sustentabilidad de tipo corporativo. Se concluye que es necesario potenciar estos factores en el sistema organizacional así como otros procesos culturales para generar concepciones creativas y una cultura innovadora.<hr/>The culture of innovation promotes actions, norms, values and attitudes that are related to continuous improvement process and, also, it has an impact in the knowledge creation within a sustainable organizational culture context. These conditions can generate innovative value to the company and to the customers. This study prioritizes the elements that explain the concept behind the culture of innovation in medium-scale mining in Chile weighting these factors based on expert judgment. AHP multicriteria methodology was used in order to identify the different dimensions, components and resources that are relevant for sustainable management developed. Results demonstrate that leadership style and the competencies and skills of human capital, largely determine the innovation path of a firm as well as its ability to establish a corporate sustainability process. Conclusions suppose that it is necessary to enhance these factors inside the organizational structure along with other cultural processes in order to generate a culture of innovation. <![CDATA[<strong>Singularities in the Promotion of the Galician Wind Energy Peripheral Cluster</strong>]]> Wind energy can foster industrial diversification as well as employment. This phenomenon does not occur automatically due to the existence of inertias which hinder its development. So it is required public stimulus which triggers the emergence of a new sector. The aim of this paper is to analyse the difficulties in cluster promotion in peripheral contexts in order to develop a comprehensive wind energy industry and service sectors in the north-west Spanish region of Galicia. The methodology uses a broad cluster approach and the evolutionary perspective of the target approach based on the extended life cycle perspective. The results should allow us to obtain an accurate diagnosis of the weaknesses, strengths and the scope of public policy action. <![CDATA[<strong>Temperature Controlled Aircraft Unit Load Devices</strong>: <strong>The Technological Response to Growing Global Air Cargo Cool Chain Requirements</strong>]]> Unit load devices (ULDs) are pallets and containers which are used to carry air cargo, mail and passengers baggage on wide-body aircraft. Using an in-depth case study, an empirical investigation was undertaken to examine the recent technological developments and innovations in the temperature-controlled containers that are used extensively in the growing and highly important air cargo cool chains. The results demonstrated that advances in refrigeration systems and the use of composite materials used in the construction of these containers have enhanced the ability of key stakeholders to provide unbroken cool-chains. The study further demonstrated that the services and expertise of Envirotainer, the case company, as well as its strategic partnerships with key stakeholders, underpin its ability to deliver and capture value from its participation in the industry. <![CDATA[<strong>Making University-Industry Technological Partnerships Work</strong>: <strong>a Case Study in the Brazilian Oil Innovation System</strong>]]> This paper approaches the research topic 'university-industry interaction' based on a case study in the Brazilian oil innovation system (OIS). It discourses on the management of cooperative R & D projects, by the state-owned Operator, Petrobras, involving two Brazilian universities and one medium-sized locally owned supplier firm in the scope of the Thematic Network for Integration of Science and Technology-Industry at the National Productive Process (NISTI). The NISTI is a network of scientific and technological partnerships created by the Operator to foster competitive local content and innovation in the Brazilian OIS. The case study showed the learning processes generated by the actors' interactions were crucial to the effectiveness of the technological solutions developed by the partners. Despite the management challenges inherent in the institutional differences between academia and industry, this initiative reinforced the prominence of universities as sources of technological opportunities in science-based sectors. In addition, the adopted partnership model provided useful recommendations to the reassessment of the R & D portfolio's formation. <![CDATA[<strong>An Analysis of Virtual Team Characteristics</strong>: <strong>A Model for Virtual Project  Managers</strong>]]> An integrated model, created to guide project managers, is outlined for the implementation and management of virtual teams. This model is developed by means of an exploratory literature review and an empirical investigation of virtual team utilization in a multinational medical device manufacturer, which examines several factors critical to their success. A TOWS matrix is used to structure the results of the analysis and to identify future virtual team strategies for the organization. The study demonstrates that a structured approach is essential to ensure that the benefits resulting from virtual teamwork are maximized. <![CDATA[<strong>Explanatory Definitions of the Technology Push Success Factors</strong>]]> The main task for most development-intensive organizations is to create, develop and commercialize new products and services. Because development processes are risky and failure rates are high, especially in the case of technology pushed projects, unambiguous success factors are valuable knowledge for the management of development-intensive firms. New product development and innovation literature has presented many success factors for developed products, but, unfortunately, many of them are nebulous in nature. The aim of this paper is to clarify what elements comprise the exact factors. After an extensive review and screening of the technology push success factor related literature, a total of 13 success factors were rationalized and transcribed according the previous literature. As a result, three separate keynotes were recognized, and the survey instrument framework was proposed. The practical relevance of this study is to help firm management to recognize the real actions needed to reduce product development risks and also to help scholars to focus on key issues when studying the key factors of breakthrough development cases. <![CDATA[<strong>Sustainability Initiatives Driving Supply Chain</strong>: <strong>Climate Governance on Beef Production System</strong>]]> Two conceptual frameworks have been analytically dominant in researching innovation dynamics in sustainability transition processes, namely Technological Innovation Systems (TIS) and the Multi-Level Perspective (MLP). The innovation systems has been principally concerned with emerging new technologies and their potential contribution to future sustainability, whereas MLP has been more strongly oriented toward reconstructing historical processes of sectorial change. In this perspective, this study aims to analyses how global climate change and environmental pressures impact on the governance of supply chain and the ripple effects on natural resource-intensive economies. Initiatives are taken to address regulatory issues and reconcile decision-making tools on quality assurance program on value chains. This includes a MultiLevel Perspective (MLP) as Carbon Disclosure Project (CDP) and Technological Innovation Systems (TIS) as Geographic Information System (GIS) used as a tracking system for monitoring sustainable practices. The paper discusses the drivers of sustainable beef production system, mainly in Legal Amazon, Brazil, and requirements from a largest retailer aligned to Brazilian Public Policies. This part presents three distinct strategies: (1) government and public policies to control deforestation related to beef cattle production system, (2) economic approach related to transnational supermarket chain and sustainability initiatives, (3) collective action for decision-making by multiple drivers.