Scielo RSS <![CDATA[Journal of technology management & innovation]]> vol. 10 num. 2 lang. es <![CDATA[SciELO Logo]]> <![CDATA[<strong>Knowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystem</strong>]]> The mobile value added service (MVAS) is a method of differentiation in the mobile telephone market and represents approximately 30% of the mobile network operator (MNO)'s revenue. The Brazilian MVAS sector consists of the content provider, the MNO, and the integrator. This paper aims to examine this sector by analyzing two main stakeholders: the MNOs and the integrator. We conducted a case study in the main Brazilian integrator and administered a questionnaire to managers/consultants of four MNOs that represent 74.1% of the national market share. The results indicate that the integrator has developed knowledge management, intellectual capital and competitive intelligence, operating as a business enabler and creating competitive advantage for this sector. The analysis of the collected data has been more relevant than the capacity of the integration platform. These collaborative relationships have consolidated this market as an ecosystem that operates according to the concept of coopetition. <![CDATA[<strong>The Role of Regional Innovation Systems (RIS) in Translating R&D Investments into Economic and Employment Growth</strong>]]> The emergence of the so-called "European Paradox" shows that increasing Governmental R & D Investment is far from being a 'panacea' for stagnant growth. It is worth noting that Governmental R & D Investment does not have a statistically significant impact on employment, indicating the need to assess the trade-offs of policies that could lead to significant increases in government expenditure. Surprisingly, Governmental R & D Employment does not contribute to 'mass-market' employment, despite its quite important role in reducing Youth-Unemployment. Despite the negative side-effects of Governmental R & D Employment on both GVA and GDP, University R & D Employment appears to have a quite important role in reducing Unemployment, especially Youth-Unemployment, while it also does not have a downside in terms of economic growth. Technological Capacity enhancement is the most effective instrument for reducing Unemployment and is a policy without any downside regarding sustainable economic development. <![CDATA[<strong>Design Driven Innovation as a Differentiation Strategy</strong>: <strong>in the Context of Automotive Industry</strong>]]> Though, in the automotive industry, technology is considered as a source of innovation and development, emerging change in consumer perception has brought industry focus on design. Evolution of this industry is closely related to the convergence of technology and design. In such context, implication of design driven innovation strategy in the automotive industry has potential to be explored and to create sustained competitive advantage through balancing customers' need, technological opportunities and product meaning. The aim of this paper is to give a holistic view of design driven innovation as a differentiation strategy in the automotive industry and its implication for strategic management through some relevant research reviews and empirical information. On the contrary, this research lacks detailed description on industry practice to provide greater breadth, since it attempts to correlate the strategic concept of design with the dynamic capability of a firm in that particular industry. <![CDATA[<strong>Project Stakeholder Management</strong>: <strong>A Case Study of a Brazilian Science Park</strong>]]> The stakeholder management has been a topic increasingly discussed in the literature about project management, though still existing, large gaps to be filled, especially in complex projects such as the implementation of science parks. Thus, in this paper is presented a case of a Brazilian Science Park which shows how the management team of the project identified key stakeholders and established strategies for engagement and collaboration that sought to increase their engagement, get resources and make use of specific capabilities that were required during the lifecycle of the project to the reaching of its goals. <![CDATA[<strong>Nowledge Domains, Technological Strategies and Open Innovation</strong>]]> This study provides a patent-based framework, investigating the relationship among the relevance of the technological domains, the exploitation vs. exploration strategies and the choice of open innovation practices. Specifically, this work presents five levels of open innovation adoption and analyses the reason why firms open up their innovation boundaries. The methodology is tested on a sample of 240 companies belonging to the bio-pharmaceutical and the technology hardware & equipment industries, by examining their patents filed in 2011. Results show that the relevance of the knowledge domain affects the choice of the innovation strategy; also, non-equity alliances are preferred in explorative activities and equity alliances in exploitative ones. <![CDATA[Collaborative Platforms for Supply Chain Integration: Trajectory, Assimilation of Platforms and Results]]> The transparency provided by information technology (IT) allows companies to reposition themselves in the production chain and dynamically collaborate with other companies for the purpose of optimizing their business. Thus, based on this context, this study aims to analyze the trajectory of the use of collaborative platforms to integrate supply chains based on two cases depicting different aspects of implementing supply chain collaboration practices. According to examination ;of these cases, interesting lessons are derived regarding the suitability and criticality of the technological approach used to support collaboration, especially regarding the use of a centralized web platform. This study provides insights for managers related to using collaborative tools and reinforcing routes established for practices when seeking to improve integrative capability. <![CDATA[<strong>Analysis of Preference of Incentives to Innovation of Dominican Manufacturing and Service Firms</strong>]]> In this paper is analyzed the structure of preference of incentives to innovation of Dominican manufacturing and services firms. The analysis of preference was carried out using a Conjoint Analysis. In total 326 firms were surveyed across the country. According to the main findings, Dominican firms prefer combinations of incentives to minimize tax liabilities but also to reduce uncertainty related to innovation activities. In terms of preference, no statistically significant differences between manufacturing and service firms were found. <![CDATA[<strong>Innovations and Support Institutions</strong>: <strong>the 1st Geographical Indication in Brazil</strong>]]> The Geographical Indication (GI) is an intellectual property instrument that may allow the adoption of innovations through the appreciation and insertion of origin labeled products in the market. The purpose of this research is to elucidate the role of GI in the specific case of its concession in the Brazilian wine industry. Strategies embraced by producers and a national research institution (Embrapa Uva e Vinho) were aligned to international trends of technological patterns of wine production, noticing the GI as an instrument that could allow the entrance in the wine market as well as could increase the competition. The present analysis aims to prove the validation of this protection mechanism as an instrument that stimulates innovation (productive, organizational or marketing oriented), highlighting the role of support institutions and their possible impacts in the local scope, and also affecting institutional aspects that coordinate the concession of GI in a macro level. <![CDATA[<strong>Una metodología Sist<strong>é</strong>mica y creativa para la gesti<strong>ó</strong>n estrat<strong>é</strong>gica</strong>: <strong>Caso de Estudio Regi<strong>ó</strong>n de Atacama-Chile</strong>]]> En el marco de la complejidad del análisis estratégico como un proceso que requiere de capacidad analítica, técnica, conocimiento e intuición la creación de una metodología que permita obtener nuevo conocimiento es relevante para anticipar potenciales direcciones de desarrollo. Bajo esta perspectiva, en este artículo se propone una metodología creativa y sistémica para la generación de estrategias en distintos contextos basándose en herramientas tradicionales de estrategia y herramientas creativas como es la teoría de resolución de problemas (TRIZ). Finalmente, un caso de estudio real es desarrollado con el objetivo de mostrar la aplicabilidad de la metodología en una industria Chilena relevante, como es la industria minera.<hr/>A strategic analysis can be considered as a complex process that requires specific analytical skills as technique, knowledge and intuition. A new methodology needs to be capable of obtaining new knowledge to anticipate a more holistic strategic directions. With this perspective, in this article is proposed a creative and systematic methodology to develop strategic analysis considering different context, the methodology is based on traditional tools from strategic literature and creative tools from problem solving literature known as TRIZ. Moreover, the methodology was conceived as step by step structure in order to support beginners for the application of this type of analysis. Finally, an interesting and real case study was developed in order to show the applicability of the methodology in a relevant industry of Chile as the mining industry. <![CDATA[<strong>Birth and Expansion of Innovation Ecosystems</strong>: <strong>A Case Study of Copper Production</strong>]]> Despite the growing attention innovation ecosystems have received from scholars and practitioners, rather little is known about the crucial birth and expansion phases that these ecosystems experience. Through a single case in the complex product system (CoPS) environment, this paper investigates the development of an innovation ecosystem between 1980 and 2007. The findings demonstrate that the ecosystem's birth phase includes sub-phases, namely, invention and start-up, where the ecosystem is reconfigured to find the appropriate form and the proper actors to satisfy the first customer's requirements. Moreover, the duration of the expansion phase is found to be remarkably long, suggesting that within the CoPS setting, expansion may also include two or more sub-phases. <![CDATA[<strong>Born Globals From the Resource-Based Theory</strong>: <strong>a Case Study in Colombia</strong>]]> This paper describes how a born global firm goes into international market from inception at its early years. The objective of this paper is to analyze from the resource-based theory how a born global firm engages in international market. This empirical investigation has been carried out as an explorative single-case study, a high-tech firm, Digital Partner, based in Medellin, Antioquia. The main findings of the research show that organizational capabilities based on intellectual capital are crucial for the development of a born global. Thus, capabilities such as entrepreneurship, global vision, internationally market knowledge, learning management, IT capabilities, technological innovation, collaborative work, networks and customer orientation are recurrent and they correspond to other similar research results. Contributions of the study are both academic (for the advance of the research in born global field) and practical (for the design of governmental policies to foster born global firms). <![CDATA[<strong>Present and Future Languages</strong>: <strong>How Innovation has Changed Us</strong>]]> Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created - the Business Narrative Modelling Language (BNML) - which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation. <![CDATA[<strong>Technology Foresight on Emerging Technologies</strong>: <strong>Implications for a National Innovation Initiative in Brazil</strong>]]> Prospective studies about emerging technologies and their implications for public policy formulation indicate critical choices ranging from global to national level, even to the individual firm or institution. Emerging technologies have been shaping the future of some industries and transforming many others. In many cases, these technologies will determine the restructuring of industries as never before. Specially designed for enabling better planning and future decisions, technology foresight (TF) methods are used to foresee diffusion of innovations, mapping out commercially viable roadmaps for technological development. This paper is concerned with a methodological instrument adopted in Brazil as support for building the Agenda for a National Innovation Initiative (NII), which was articulated by government, universities, R & D institutions, and private firms. It presents and discusses an integrated methodological approach for a TF study, specially designed for the purpose of this Brazilian innovation policy instrument, concerning three emerging technologies - nanotechnology, biotechnology, and information and communication technologies (ICT). <![CDATA[<strong>Management of Innovation in Academia</strong>: <strong>A Case Study in Tampere</strong>]]> Universities have an active role in research commercialisation and hence, many universities have established a technology transfer office. However, technology transfer happens too early in most of the cases and commercial potential of innovation is not clear yet. Proof of Concept, which is developed in the university, is suggested to be a solution for this. In this single case study, Proof of Concept development and technology transfer in the regenerative medicine sector are studied in Tampere, Finland. It was shown how Proof of Concepts are nurtured alongside the research in the faculty. However, sufficient funding and market understanding is needed in order to develop a Proof of Concept that is possible to transfer to industry. <![CDATA[<strong>The Measurement of Entrepreneurial Outsourcing</strong>: <strong>Preliminary Scale Development, Dimensionality Assessment, and Construct Validation</strong>]]> Studying the outsourcing concept, as a strategy for efficient and effective business management, has been implemented less in the field of entrepreneurship. Accordingly, the present study aims to develop a measurement instrument for measuring entrepreneurial outsourcing construct utilizing empirical evidence in Iran's telecommunications and automotive industries. Employing a sample of 203 senior managers and executive experts of companies operating in these industries, the gathered data were analyzed using PLS-SEM method. According to our results, the proposed scale of entrepreneurial outsourcing comprises six dimensions: strategic factors, economical factors, technological factors, task specifications, risk relating factors, and entrepreneurial performance. Moreover, the scale enjoys sufficient multidimensionality, reliability, and construct validity in terms of convergent and discriminate validity.