Scielo RSS <![CDATA[Journal of theoretical and applied electronic commerce research]]> http://www.scielo.cl/rss.php?pid=0718-187620100003&lang=es vol. 5 num. 3 lang. es <![CDATA[SciELO Logo]]> http://www.scielo.cl/img/en/fbpelogp.gif http://www.scielo.cl <![CDATA[<b>Editorial Notes</b>]]> http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300001&lng=es&nrm=iso&tlng=es <![CDATA[<b>Bridging the gap between RFID/EPC concepts, technological requirements and supply chain e-business processes</b>]]> http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300002&lng=es&nrm=iso&tlng=es Supply chain pressures have caused some firms to reexamine their processes. In doing so, firms are exploring emerging technology such as RFID to enable seamless exchange of information within their supply chain. While RFID promised to "revolutionize" the way business processes are managed today, the impact and benefits of the technology are still unclear and ambiguous concepts such as "intelligent producís", "smart supply chains" or "the internet of things" are still creating confusion within potential adopters. In this paper an attempt is made to (i) clarify the ambiguity surrounding RFID vs. other AIDC and IOS technologies such as the EPC Network (ii) specify the technology readiness & IT related requirements of actual and emerging applications, and (iii) propose a framework to highlight how the technology can be used to support RFID/EPC enabled ecommerce processes and support practitioners and academicians in assessing the impact of RFID on electronic supply chain business processes. <![CDATA[<b>From traditional transactions to B2B</b>: <b>a contract theoretical analysis</b>]]> http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300003&lng=es&nrm=iso&tlng=es This paper extends Alderete (2009) model of screening contracts to build electronic commerce between a large firm and a small and medium sized enterprise (SME) supplier. The large firm (principal) must choose among SME suppliers (agents) that differ in costs and utility for the ICTtechnology (network good). The method is based on Compte and Jehiel (2008), whose main insight is that when several potential candidates compete for the task, the principal will in general improve the performance of her firm by inducing the member candidates to assess their competence before signing the contract (through an appropriate choice of contracts). In the presence of different preferences for the network good, we show that social surplus increases. <![CDATA[<b>An Exploratory Study of Website Information Content</b>]]> http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300004&lng=es&nrm=iso&tlng=es This study describes and demonstrates the Website Information Content Survey (WICS), which is intended to provide practitioners and researchers with a means of systematically describing website information content. In an exploratory survey of twenty business-to-consumer websites across five e-commerce domains, we demónstrate how the survey can be used to make cross-website comparisons that can identify potential gaps in a website's information content. The results of this study offer actionable guidance to practitioners seeking to match their website's information mix to customer's demands for product, company, and channel information. The WICS tool enables future investigation of hypothesized relationships between website information content and user-website interaction outcomes. <![CDATA[<b>A semantic query approach to personalized e-Catalogs service system</b>]]> http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300005&lng=es&nrm=iso&tlng=es With the emergence of the e-Catalog, there has been an increasingly wide application of commodities query in distributed environment in the field of e-commerce. But e-Catalog is often autonomous and heterogeneous, effectively integrating and querying them is a delicate and time-consuming task. Electronic catalog contains rich semantics associated with products, and serves as a challenging domain for ontology application. Ontology is concerned with the nature and relations of being. It can play a crucial role in e-commerce as a formalization of e-Catalog. User personalized catalog ontology aims at capturing the users' interests in a working domain, which forms the basis of providing personalized e-Catalog services. In this paper, we present an ontological model of e-Catalogs, and design a semantic personalized e-Catalog service system (SPECSS), which achieves match user personalized catalog ontology (UPCO) and domain e-Catalog ontology (DECO) based on ontology integrated and focus on four key technologies: user personalized catalog ontology generation, domain and local e-Catalog construction, semantic match between them and e-Catalog semantic query system based on heterogeneous catalog database. <![CDATA[<b>Contextualized Ubiquity</b>: <b>A new opportunity for rendering business information and services</b>]]> http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300006&lng=es&nrm=iso&tlng=es Stating that information and services are ubiquitous, means that they are available anywhere, anytime. The development of mobile-devices with wireless network-access capabilities, together with the decrease in network-traffic costs and the proliferation of free wireless hotspots, makes the use of mobile-devices, as Internet access tools, increasingly common and attractive. With novel forms of presenting information and to provide new ways to interact with consumers, new business strategies can be boosted, in Customer Relationship Management (CRM) and m-commerce. This paper describes a different approach to the relationship between customers and business-providers, based on contextualization mechanisms located in commercial products, which in turn acts as a gateway to static tag-embedded information as well as web-based information and services. A wine integrated management system, called SIGPV, is presented as a proof-of-concept, enumerating some of possible major business and CRM benefits. <![CDATA[<b>Practitioner's challenges in designing trust into online systems</b>]]> http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300007&lng=es&nrm=iso&tlng=es It is widely recognised that successful online systems are not those that simply fulfil some functional specifications, but rather systems that are developed to also meet a number of non-functional requirements such as security, reliability and trust. It is also generally accepted that the development of quality online systems is not anymore just the task of single individuals or mono-cultural teams but it often involves diverse and disperse teams with members from different cultures and backgrounds. Some non-functional requirements (such as security or reliability) enjoy a general consensus, independent of the cultural background of the developers. Unfortunately, this is not the case for trust, despite the growing interest in trustworthy information systems. The very nature of trust indicates that it is understood differently by different individuals and relates to personal experiences more than other non-functional requirements. In this paper we identify the field of study to support the inclusion of considerations regarding trust in the design of online systems, to provide the understanding and support that is in par with security or reliability. <![CDATA[<b>What factors influence online brand trust</b>: <b>evidence from online tickets buyers in Malaysia</b>]]> http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762010000300008&lng=es&nrm=iso&tlng=es This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand trust drivers, it was found that there is a need to conduct research on online brand trust. Accordingly our hypotheses is that word-of-mouth, online experience, security/privacy, perceived risk, brand reputation and quality information have significant influence on online brand trust. Our hypothesis is being tested in terms of mentioned variables, on online airline ticket buyers in Malaysia. Using survey methodology, data was collected from 289 online air ticket buyers through questionnaire; validity and reliability tests and causality analysis (multiple regression analysis) had been conducted. According to the findings of the study, security/privacy, word-of-mouth, online experience, quality information and brand reputation appear to have a significant and positive relationship with online brand trust. The results are compared with earlier findings and limitation and further research are discussed. This study provides insightful understanding of consumer's online brand trust.